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Tory Burch | Case Study 📃

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About

Tory Burch is wildly successful. Her eponymous fashion line, which includes high-end handbags and Reva ballet flats, is ubiquitous. The designer's bags, sunglasses, and shoes are flying off the shelves at Bloomingdale's, Nordstrom, and Saks. She's competing with more established brands like Coach, Michael Kors, and Kate Spade — and winning. Burch's company is now valued at more than $3.5 billion. Burch started her career as a fashion copywriter. After her ex-husband, retail tycoon Christopher Burch gave her $2 million, she began designing clothes in her kitchen. Before long, she had a vital celebrity endorsement and soaring sales figures. She's one of the most formidable CEOs in fashion and one of the sexiest. We mapped out how Burch became a fashion billionaire.

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