Keyword Intent 📈

There are numerous ways in which people search to discover, explore, and buy products and services online, so we’re taking a look at the key motivators behind those searches to help you refocus your content and SEO strategy—and, give prospective customers more of what they’re looking for, and less of what they’re not. We'll discuss: What is keyword intent? Why is keyword intent important? How to use keyword intent in your content strategy Using keyword intent to identify optimization opportunities Applying keyword intent to your own strategy